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Mr. Pak

Client: Tetrapack | Agency: Kinton Cloud

A new identity

with a new character
Mr Pak was born as the brand ambassador. It is a familiar, friendly cardboard container that is concerned about its surroundings, the diets of its nearest and dearest, and the environment.
Mr Pak uses its website and Facebook profile to be in direct contact with consumers, so it can teach them in an-easy-to-understand way about the world of cardboard containers and all their advantages.

One character

multiple websites

Mr. Pak es aparece en multiples campañas de temas muy diversos, como el medioambiente, el reciclage, la alimentación… todos explicados de una manera muy didáctica.