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Levi’s Street Wear

Client: Levi’s | Agency: Kinton Cloud

A banner campain

For pants inspired by the street
This project consists of the design of a banner campaign for a new line of Levi’s jeans, the Streat Wear, pants that adapt perfectly to the body and movement, providing great resistance.
For the graphic image we use photographs with a worn texture and fast movements to reflect the skate style.

Textures

of the streets

I used the textures to represent the street style of the skaters. The scratches and stains so characteristic of clothing that has gone through several battles.